314. How to maximize competitive advantage

Competitive advantage is becoming much more fluid as market positions shift faster across industries, with advantages eroding and differentiation narrowing. Despite this increased volatility, companies often fail to actively monitor shifts in their competitive edge. Join Matt Banholzer and Laura LaBerge as they discuss their latest research on the erosion of competitive advantage and share what companies can do to maximize their edge over peers. Related Insights Strategy’s biggest blind spot: Erosion of competitive advantage How top economic performers lean into their competitive advantage to guide their strategy Why accelerated resource allocation matters in the age of AISupport the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information