5: The Company

Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions. Map: Heinemann’s national reach Read: Transcript of this episode Watch: The story behind Sold a StoryOrganize: Sold a Story discussion guidesSupport: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.