Blue Ocean Strategy (With Real World Examples) | From A Business Professor

Blue Ocean Strategy is a business concept developed by Dr. W. Chan Kim and Dr. Renée Mauborgne. It offers significant value to businesses by providing a framework for sustainable growth, innovation, and competitive advantage. So what are the differences between the blue ocean and red ocean? What are the major principles of the blue ocean strategy? Are there some real-world examples? In this video, I will discuss these questions with you.