Financial Services Marketing S5 - Pricing Financial Services

Pricing is one of the most important elements in the marketing mix, not only because of its character as the sole source of revenue but also its other relevance to financial services such as competition and sign of quality. In pricing, companies make strategic intent statement such as increasing market share or aiming towards profitability in response to the competition. The BSU E-learning and Problem-based Learning Programme seeks to strengthen the capacity of South Universities including University of Ghana in the using of e-learning and problem-based learning approach for teaching and learning in UG. This video-lecture is developed under this initiative to enhance learning activities in the classroom and beyond.