From Four Pillars to the ASX: Stuart Gregor’s next act

Stuart Gregor has always been a keen storyteller. From his first job working in journalism as a copy boy to co-founding craft gin brand Four Pillars, this entrepreneur has used his skills to build brands and their narratives. Now the chief executive of ASX-listed Lark Distillery, the whiskey boss is having to tell a new type of story to analysts and fund managers. In this week's episode, Gregor tells BOSS editor Sally Patten about the various challenges of speaking to consumers, the industry and now the market.See omnystudio.com/listener for privacy information.