How Online Interactions Generate Data? | Business Analytics | From A Business Professor

Every time you visit a website, scroll on social media, or use a mobile app, you’re leaving behind a digital trail. But how exactly is this data collected? And what tools are used to turn your clicks, views, and purchases into valuable business insights? This video is all about how online interactions generate data, explained through five essential tools: cookies, tags, SDKs, APIs, and UIDs. Let’s dive in.