How to Win & Host a World Cup Bid | Ex-Fifa Executive

CEO of Football Australia James Johnson takes us behind the scenes of hosting the most successful Women's World Cup in history, revealing why major events need strategic purpose, not just political visibility. He shows how real legacy isn't a buzzword, it's a measurable strategy that must begin years before the first whistle.From the Matildas' historic run becoming the most-watched television event in Australian history, to unlocking government funding by aligning sport with public health policy, James makes the case that the deepest legacy of any major event is a permanent cultural shift, one felt far beyond the final whistle.This is the blueprint for how sport can change a nation, not just entertain one.IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/rwih-ifs-ytXTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-yt Hosted on Acast. See acast.com/privacy for more information.