Meta | Queens of the Metaverse

Our goal was to create a positive, newsworthy campaign that demonstrates what’s possible – for everyone – with Meta technologies. We noticed a misconception that the Metaverse and Meta’s associated technologies, like VR and AR, are exclusive and techy. In fact, they’re designed for everyone, to help people create and express themselves. To address this, we wanted to work with highly creative and expressive people. We landed on drag because this art form fosters a creative ecosystem of performers, designers and fans and it is reported that underrepresented groups such as the LGBTQIA+ community, feel safer expressing themselves online than they do in real life.