SN2; Minisode 3: Consumer Behaviour, The GOOD reason vs The REAL reason

According to Rory Sutherland, (a well-known behavioral science expert at Ogilvy in the U.K), human beings don't buy things for purely logical or practical reasons. Instead, their decisions are driven by subconscious desires, emotional triggers, and perceived meaning. In this episode, we’ll be unpacking the real reason VS the practical reason behind consumer behaviour, exploring what truly influences people to say “yes.” More importantly, we’ll dive into how founders can tap into emotion and market to the feeling in a way that genuinely connects and converts. Partner Spotlight; We’re honoured to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquare.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram https://www.instagram.com/founderdiar... Tiktok https://www.tiktok.com/@founder.diari... Spotify https://open.spotify.com/show/1CBpdVjLHAuO96jyYCLo4S?si=SJOyRSTQS_GXgTOFzZc0Zg Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi?igsh=Y3NiczB1YWR1eW1w TikTok⁠ https://www.tiktok.com/@entrepreneurmamake?_r=1&_t=ZS-95NMkTDQ6wD