The Rum India Never Made — Until Now | The Spend | 4K

Rum in India is going upmarket, and a few craft distillers are taking it somewhere unexpected: rum made from pure, fresh sugarcane juice, in the style the French Caribbean calls rhum agricole. We look at what it is, where it came from, and the Indian brands now making it, from Piccadily's pioneering Camikara to Himmaleh's Neoli in the Kumaon hills and Petrichor's Usacha in Goa. Out now, on World Rum Day. Footage: Radico Khaitan Idaaya Rum Amrut Distilleries Nao Spirits Petrichor Spirits Himmaleh Spirits Reporteurs (YouTube - @Reporteurs) Team: Script/Narrator - Murali Menon Producer - Sankalp Tomar Editor - Kunal Singh Graphic Designer - Praveen Saini Executive Producer - Akshay Bijawat --- World Rum Day | Indian Rum | Craft Rum India | Rhum Agricole | Sugarcane Juice Rum | Camikara Rum | Piccadily Distilleries | Neoli Rum | Himmaleh Spirits | Usacha Rum | Petrichor Spirits | Goa Rum | Kumaon Distillery | Firstpost #worldrumday #rum #indianrum #craftrum #rhumagricole #camikara #piccadily #firstpost Firstpost is an Indian news and media website. Get all the incisive opinions, in-depth analyses and other visual stories that matter to you and the world right here on this channel. Subscribe to Firstpost channel and press the bell icon to get notified when we go live. https://www.youtube.com/@Firstpost Follow Firstpost on Website: https://www.firstpost.com Follow Firstpost on Instagram: https://www.instagram.com/firstpost/ Follow Firstpost on Facebook: https://www.facebook.com/firstpostin/ Follow Firstpost on X: https://twitter.com/firstpost Follow Firstpost on WhatsApp: https://www.whatsapp.com/channel/0029Va6zOIrEQIamseyg762V