The Song That Changed K-Pop Forever Is Also What Broke It

K-pop might be facing the biggest identity crisis in its history and the turning point nobody expected could completely change the future of the industry. In this video we break down how K-pop slowly started losing its Korean identity while chasing Western success and why that strategy may have backfired. And Why BTS's new album "Arirang" could be the Answer to K-Pop's Crisis. Share your thoughts in the comments. Do you think K-pop should stay rooted in Korean culture or is global evolution inevitable.