Think Forward 2024: The Social Reckoning

To mark the release of Think Forward 2024: The Social Reckoning Global Chief Strategy Officer, Mobbie Nazir and our Head of Research & Insight Paul Greenwood will take you through the five trends that’ll be shaping social over the next 12 months. The report examines how people on social are rethinking and reframing their worth by examining the value derived from their attention, participation, communities, and creativity. Think Forward 2024 unravels the complex and ever-changing cultures and behaviours of digital, and explores the role brands can play in shaping and reflecting it. The likes of de-influencing, #Barbiemania, and awkward interview styles, have given us a glimpse of what’s to come for 2024.